Visa Olympic Winter Games PyeongChang 2018

Adding energy and momentum into a brand identity

  • >

Visa’s identity system for the Winter Olympics in 2018 all started with the iconic brand motif, the symbol of trusted acceptance. The symbol expands, gains energy and momentum — reflecting the Games and the fans that will watch, participate, and celebrate this global event. The symbol begins to move and transforms into a dynamic shape while still retaining the brand’s DNA. It has power and spirit reflecting the audience, the event, and the Visa brand — evolving and moving forward with purpose and confidence. We developed a comprehensive visual identity system including assets and guidelines for global activation.


  • Strategy
  • Design
  • Visual identity system guidelines
  • Motion guidelines