Visa Olympic Winter Games PyeongChang 2018

Visa’s identity system for the Winter Olympics in 2018 all started with the iconic brand motif, the symbol of trusted acceptance. The symbol expands, gains energy and momentum — reflecting the Games and the fans that will watch, participate, and celebrate this global event. The symbol begins to move and transforms into a dynamic shape while still retaining the brand’s DNA. It has power and spirit reflecting the audience, the event, and the Visa brand — evolving and moving forward with purpose and confidence. We developed a comprehensive visual identity system including assets and guidelines for global activation.