Visa Olympic Games, Tokyo

For Visa’s sponsorship of the Olympic Games, Tokyo, we were inspired by the work of one of Japan’s best-known artists, Hokusai — in particular, his iconic print, The Great Wave off Kanagawa. Working with Visa brand assets, we developed a collection of wave-inspired graphics and used them in various ways, creating a powerful connection between graphics and imagery. The wave retains the principles of dynamic motion and positivity, with an enhanced feeling of harmony and connectivity, in line with the theme of the Games. We developed a comprehensive visual identity system, including assets and guidelines for global activation.