Visa Visa Business Solutions product naming

When Visa made the decision to bring two existing B2B products together as one, we helped them find a new name.

The newly combined product covered a lot of ground. It gave businesses of all sizes visibility and control of their card spend with a wide variety of transaction management solutions from spend reporting and expense management to card management. So, the name had to be benefit-led, but couldn’t be too specific.

A wide range of names across a variety of naming categories were explored, and the name, Visa Spend Clarity, was finally selected. Our work included legal checks, language sense checks, and research and testing interviews with existing Visa Business Solutions clients across Brazil, Malaysia, UK, Canada, France, Singapore, and Columbia.