Visa Value-Added Services (VAS) Visual Identity System

Value-Added Services, part of Visa’s B2B offer, encompasses a range of digital payments products and solutions aimed at businesses around the world. With a wide-ranging proposition covering risk, identity and fraud solutions, as well as issuing, acceptance, payment innovation, banking, and consulting, VAS was looking to bring everything together with a unified visual look and feel, while still acknowledging they are part of the Visa master brand.

Working with existing brand assets, new colours were introduced to the long-established Visa palette. These colours, along with a new modular layout featuring full-colour photography and confident typography, bring a fresh and distinctive approach, differentiating VAS from the broader Visa offer.