INPDR Rebrand

Helping patients and families lead better lives

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As a result of our work with NPUK, we were asked to rebrand the International Nieman-Pick Disease Registry (INPDR). The INPDR exists to help Niemann-Pick patients and clinicians around the world share data and accelerate development, with the goal of helping patients and their families lead better lives.

We redesigned the logo to reflect the idea of achieving clarity and built the design system around three interlocking circles. The two larger circles illustrate data coming from patients and clinicians, and the smaller, overlapping inner circle symbolises the coming together and connection of these two data streams. We then designed and delivered comprehensive brand guidelines, a toolkit, and templates so they could easily develop their brand communications internally.

The identity has strengthened brand recognition and ensures every stakeholder engagement feels confident and professional.


  • Brand strategy
  • Brand identity
  • Brand voice
  • Copywriting
  • Design
  • Digital design
  • Brand guidelines