The Coca-Cola Company Honest Tea European launch

We love a cup of tea at BGO, and we loved helping successful US organic and Fairtrade tea brand, Honest Tea, launch in Europe.

The key was to stay true to the brand and its visual style, while also reflecting the slightly updated product and different EU legislation. To achieve this, we took Honest Tea’s existing illustrations and adapted them to accurately reflect the new flavours and ingredients — an important part of meeting European SRA and legal requirements.