The Coca-Cola Company Honest Kids European launch

Simple, organic refreshment

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When Honest Organic launched their Honest Kids range in Europe, we were delighted to be asked to produce a collection of key visuals to support the launch.

With a focus on ‘simple organic refreshment’, the brief was to create a design that was engaging, fun and that would appeal to parents.

We developed bespoke imagery and illustrations that complemented the brand’s existing US packaging and reinforced the brand’s strong organic credentials in a light-hearted way. The key visuals were then adapted across a broad range of materials, and a detailed visual identity system helped markets activate the look and feel of the brand consistently and effectively.


  • Illustration
  • Packaging design
  • Visual identity system guidelines