Danone Oikos brand book

Turning a packaging design into a brand design system

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When Danone developed a new packaging concept for their premium brand Oikos, they needed help to take the packaging design and develop this into a brand design system. Working in collaboration with their agency and the Danone design lead, we developed a system to explain the new design language and created guidelines to help all markets translate this across a wide range of packaging formats and communications. Our work included brand guidelines, packaging visualisations and OOH designs inspired by the packaging.


  • Design
  • Brand guidelines