Danone Oikos brand book
Turning a packaging design into a brand design system
- >
![](https://bonafideguestsonly.com/wp-content/uploads/2024/03/Oikos_1_V2.jpg)
![](https://bonafideguestsonly.com/wp-content/uploads/2024/03/Oikos_2.jpg)
![](https://bonafideguestsonly.com/wp-content/uploads/2024/03/Oikos_3.jpg)
![](https://bonafideguestsonly.com/wp-content/uploads/2024/03/Oikos_4.jpg)
![](https://bonafideguestsonly.com/wp-content/uploads/2024/03/Oikos_5_Placeholder.jpg)
![](https://bonafideguestsonly.com/wp-content/uploads/2024/03/Oikos_6.jpg)
© 2020 Danone
When Danone developed a new packaging concept for their premium brand Oikos, they needed help to take the packaging design and develop this into a brand design system. Working in collaboration with their agency and the Danone design lead, we developed a system to explain the new design language and created guidelines to help all markets translate this across a wide range of packaging formats and communications. Our work included brand guidelines, packaging visualisations and OOH designs inspired by the packaging.
Scope
- Design
- Brand guidelines