Coca-Cola London 2012 Olympic Games

Coca-Cola’s partnership with the London 2012 Olympic Games was all about connecting teens to the Olympics and inspiring movement and participation. We collaborated with graphic artist Matt W. Moore to create a large-scale illustration that became the foundation of the design system — bringing to life Coca-Cola’s lead campaign line, ‘Move to the Beat’. We developed a comprehensive visual identity system and guidelines for global activation across everything from packaging to OOH.