Coca-Cola London 2012 Olympic Games

Connecting and inspiring teens to ‘Move to the Beat’

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Coca-Cola’s partnership with the London 2012 Olympic Games was all about connecting teens to the Olympics and inspiring movement and participation. We collaborated with graphic artist Matt W. Moore to create a large-scale illustration that became the foundation of the design system — bringing to life Coca-Cola’s lead campaign line, ‘Move to the Beat’. We developed a comprehensive visual identity system and guidelines for global activation across everything from packaging to OOH.


  • Sponsorship identity
  • Design
  • Illustration
  • Packaging design
  • Visual identity system guidelines
  • Illustration: Matt W. Moore