Coca-Cola EKOCENTER campaign

Supporting women’s empowerment, water, and wellbeing

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Coca-Cola was looking for a visual language and narrative to communicate a new programme to students, a simple idea — university students pay two cents more for their Coke products in select universities across North America. The monies raised are channelled towards supporting women’s economic empowerment, safe drinking water initiatives or projects that enhance community well-being in EKOCENTER communities in Africa. Our concept was to create a collection of ‘bubble faces’ to convey the idea of lots of people coming together to affect change. We worked with illustrator, Ryan Bubnis, to create the ‘faces’ and used the illustrations to form the EKOCENTER icons representing women, water, and well-being.


  • Copywriting
  • Design
  • Illustration
  • Campaign guidelines
  • Illustration: Ryan Bubnis